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Channel: Value – Mind the Product
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What would you do as a Product Manager on Google+?

My real gripe with the Product Vision behind Google+ is… it doesn’t appear to have one. Forget the criticisms of Google+ tactics – instead let’s take a look at their strategy and get constructive. In...

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Pricing is All About Value

Pricing strategy is all about value. ‘Must-have’ capabilities are more expensive than ‘nice to have’.  So what’s the value to the client? A simple way to look at pricing is to use a three-by-three...

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Creating New Value

Why is it that some products take off while others fall flat? There are many tactical reasons we can point to such as timing, competition, or product-market fit. Fundamentally though, there is one...

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Convince the Boss to let you Attend Mind the Product

Mind the Product SF is fast approaching (I hope you’ve blocked out May 4th in your calendar), and tickets are selling fast. You’ve decided that you desperately want to attend the product management...

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Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles...

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Image may be NSFW.
Clik here to view.

Pricing is All About Value

Pricing strategy is all about value. ‘Must-have’ capabilities are more expensive than ‘nice to have’.  So what’s the value to the client? A simple way to look at pricing is to use a three-by-three...

View Article

Image may be NSFW.
Clik here to view.

Creating New Value

Why is it that some products take off while others fall flat? There are many tactical reasons we can point to such as timing, competition, or product-market fit. Fundamentally though, there is one...

View Article

Image may be NSFW.
Clik here to view.

Convince the Boss to let you Attend Mind the Product

Mind the Product conferences happen all over the world and sell out fast. You’ve decided that you desperately want to attend the product management conference of the year to level-up your skills and...

View Article


Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles...

View Article


Building Better Products by Understanding Values by Jennifer Choi

In this Mind the Product APAC talk, Jennifer Choi, Head of Product Strategy at Grab explains what she and her team do to better understand their customers whose lives can be very different from their...

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